HKR International’s Shanghai flagship project HKRI Taikoo Hui has launched its summer campaign, “DARE FOR MORE DARE TO SWAY”. This year, HKRI Taikoo Hui has collaborated with POP MART’s iconic designer toy IP, “THE MONSTERS”, to present a LABUBU themed installation, infusing the season with a vibrant sense of style and energy.

 

 

The core of the campaign “THE MONSTERS Hair Salon”, which has taken over the LG1 Atrium of HKRI Taikoo Hui. The venue has been transformed into a vibrant streetscape, featuring two vintage-style hair salons with classic salon chairs, barber’s poles and mirrored interiors. Characters from “THE MONSTERS” are brought to life as barbers, stylists and customers, recreating the everyday rhythm of a hair salon. In celebration of a major international football event, themed décor adds to the festive atmosphere, while the LABUBU screening rooms immerse football fans in the excitement of the matches.

 

 

POP BAKERY, a dessert brand under POP MART, has collaborated with The Sukhothai Shanghai to launch a limited-time afternoon tea set inspired by “THE MONSTERS”. Guests can decorate LABUBU cakes with their choice of “hairstyle” designs, while enjoying a distinctive culinary experience complemented by memorable photo opportunities. Meanwhile, POP BAKERY-branded food truck is stationed at the South Piazza of HKRI Taikoo Hui, offering exclusive desserts celebrating THE MONSTERS’ 10th anniversary.