Auberge Hospitality, HKRI’s hospitality portfolio, continues to drive sustainable growth by focusing on product innovation, elevated guest experiences, and precise market strategies, bolstering its competitiveness in the resort and dining segments through creative culinary concepts and tailor-made room packages. These initiatives not only help diversify revenue streams and strengthen brand presence, but also deepen our hospitality portfolio’s connection with the local community and its target audience.


Driving Brand Recognition through Curating Refined Guest Experiences

Auberge Hospitality brands continue to enrich guest experience with innovative culinary concepts and a series of bespoke stay packages that help generate brand buzz:

• Culinary Journey: A Harmonious Fusion of Thai and Cantonese – Held successfully on 14 August at Peony Chinese Restaurant, this special one-night-only affair brought together Chef Chapornpat Dapachutisan (Chef Jib), a Le Cordon Bleu-trained chef of Celadon, the acclaimed Thai restaurant at The Sukhothai Bangkok, and Chef Chak (Lam Yin-chak), Executive Chef of Peony Chinese Restaurant. This collaboration between the flagship brands in Bangkok and Hong Kong created a seamless culinary journey, blending the rich intensity of Thai spices with the finesse of Cantonese cooking, and bringing a more distinctly international dimension to the Auberge Hospitality’s dining portfolio.

The event received an enthusiastic response, with reservations fully booked. It also attracted a strong lineup of guests, including veteran media professionals, fashion and lifestyle journalists, Miss Hong Kong titleholders, film and television personalities, and renowned food and beverage influencers, further boosting the event’s visibility and brand exposure.

• Poolside Thai Buffet – Riding on the momentum, Chef Jib hosted a poolside Thai BBQ buffet at Club Siena on 15 August, joining forces with Executive Chef Keung of D’Café and Café Siena, and Executive Chef Sing of Caffè Napoli at Lantau Yacht Club. Against a backdrop of stunning poolside views, a gentle breeze, and upbeat live DJ music, the chefs came together to present a vibrant spread of Thai specialties and refreshing summer favourites.

• The Goal Getaway Staycation Package – Tailored for sports fans and successfully tapped into the high-energy sports entertainment market, this staycation package comes with a dedicated cheer snack pack to keep the energy up for late-night matches, plus late check-out until 2:00 pm so guests can sleep in and recover after the game.

• Honey Bee Afternoon Tea Staycation Package – Designed for leisure and social seekers, this package features a two-person honey afternoon tea set, showcasing a selection of savoury bites and desserts crafted with natural honey from local bee conservation partner Beetales. With every afternoon tea set purchased, guests will receive a honey-themed gift set, including a piece of honey soap and a tube of honey lip balm. This Instagram-worthy weekend escape is the perfect way to enjoy a relaxing getaway at the hotel with your loved one.

• Cinderella Adventure Staycation Package – Created for families adventurers, this package is launched in collaboration with Cinderella Adventure, the indoor children’s playground located at DB North Plaza, spanning over 14,000 sq. ft. and standing as Hong Kong’s tallest indoor play park. It promises joyful moments for both adults and children alike.
  
  
• The Luxe Stay with Dining Credit Staycation Package – Centered on food and a more leisurely stay experience, this package helps boost hotel spending and encourage longer stays. With HK$500 dining credit and breakfast buffet included, guests can enjoy a comfortable stay alongside a delightful culinary experience.

 

These offers not only enhance the overall guest experience, but also strengthen product differentiation and market penetration, helping to drive occupancy performance across different periods.